Direct Mail & Consulting
	Making full use of Nikkei BP's editorial assets as Japan's largest publisher of business and technology information, Nikkei BP Consulting Group conducts a variety of research on high-tech markets upon request from specific client companies. Under the umbrella of the Nikkei BP Consulting Group, the Technology Research Department assesses the business potential of a company on behalf of its client companies (financial institutions in most cases). It also carries out paid research on high-tech product markets. The Research & Information Department surveys user trends in diverse fields with the aim of supporting client companies in developing effective marketing programs. The Market Forecast Department mainly provides, on a membership basis, market data concerning shipments and productions in the IT industry. The Direct Mailing Service Department mails out DM to a selected group of Nikkei BP subscribers for client companies wishing to reach the Japanese market.